Question 1

What is a social media audit?

Accepted Answer

A social media audit is a comprehensive review of your social media accounts and presence. It includes analyzing your profile completeness, content quality, engagement metrics, audience demographics, posting frequency, and competitive positioning. The goal is to identify strengths, weaknesses, opportunities, and threats to develop a better social media strategy.

Question 2

Why should I do a social media audit?

Accepted Answer

Regular social media audits help you understand what's working and what isn't. You can identify underperforming content, missed opportunities, engagement gaps, and outdated profile information. Audits help you align your social strategy with business goals and stay competitive in a rapidly changing landscape.

Question 3

How often should I audit my social media accounts?

Accepted Answer

Perform a comprehensive audit quarterly or every 6 months. Do monthly mini-audits of key metrics like follower growth, engagement rate, and top-performing content. After major platform changes or algorithm updates, conduct an immediate audit to adjust your strategy.

Question 4

What should I check in a social media audit?

Accepted Answer

Check your profile completeness and optimization, posting frequency and consistency, content quality and variety, engagement rates and audience response, audience demographics vs target audience, top-performing and underperforming content, hashtag strategy effectiveness, competitor performance, and conversion metrics if applicable.

Question 5

How do I improve my engagement rate?

Accepted Answer

Post consistently according to platform best practices. Respond to comments and messages quickly. Create content that encourages interaction (questions, polls, calls-to-action). Use trending topics and hashtags. Post when your audience is most active. Remove inactive followers. Collaborate with other creators. Most importantly, create genuinely valuable and shareable content.

Question 6

What's a good engagement rate on social media?

Accepted Answer

Benchmarks vary by platform. Instagram: 1-3% average, 3-6% good, 6%+ excellent. TikTok: 5-10% average, 10-15% good, 15%+ excellent. LinkedIn: 2-4% average, 4-6% good, 6%+ excellent. YouTube: 2-4% average, 4-6% good, 6%+ excellent. Micro-influencers (1K-10K followers) typically have higher engagement rates than mega-influencers.

Question 7

Should I focus on follower count or engagement rate?

Accepted Answer

Prioritize engagement rate. Brands now value engaged audiences over large follower counts. An account with 5,000 followers and 10% engagement (500 interactions) is far more valuable than 100,000 followers with 0.5% engagement. Build quality community over vanity metrics.

Question 8

How can I find my best posting times?

Accepted Answer

Use platform analytics to see when your audience is most active. Instagram Insights, TikTok Analytics, YouTube Studio, and Twitter Analytics all show this data. Generally, post when your audience is likely to be online and scrolling. Test different times and track engagement to optimize your schedule.

Question 9

What content performs best on social media?

Accepted Answer

Content that performs best is authentic, shareable, and solves a problem or entertains. Educational content (tutorials, tips) gets saved. Emotional content (inspiring, relatable) gets shared. Behind-the-scenes content builds connection. Video outperforms static images. Trending audio/sounds on TikTok and Reels perform better. Test different formats and track performance.

Question 10

How do I optimize my profile for discoverability?

Accepted Answer

Include relevant keywords in your bio. Use platform hashtags strategically. Complete all profile sections (About, Links, etc.). Ensure username is easy to find. Use clear, high-quality profile photo. Create pinned content showcasing your best work. Engage consistently to stay visible. Post regularly to signal activity to algorithms. Cross-promote on other platforms.

Free Social Media Audit Checklist

Engagement Calculator

Best Time to Post

Content Calendar

See It In Action

Frequently Asked Questions