Question 1

How do you calculate engagement rate?

Accepted Answer

Engagement Rate (ER) = (Total Engagements / Followers) × 100. Total engagements include likes, comments, shares, saves, and other interactions. For example, if you have 10,000 followers and get 500 total engagements per post, your ER is (500/10,000) × 100 = 5%.

Question 2

What is a good engagement rate on Instagram?

Accepted Answer

Instagram engagement rate benchmarks: Less than 1% is low, 1-3% is average, 3-6% is good, 6-10% is very good, 10%+ is excellent. Micro-influencers (1K-10K followers) typically achieve 5-10% ER. Mega-influencers (1M+) often see 1-2% ER due to larger audience.

Question 3

What is a good engagement rate on TikTok?

Accepted Answer

TikTok engagement rates are higher than other platforms. 5-10% is average, 10-15% is good, 15-20% is very good, 20%+ is excellent. TikTok's algorithm favors engagement over follower count, so even new accounts can achieve high ER with viral content.

Question 4

How is YouTube engagement rate calculated?

Accepted Answer

YouTube ER = (Likes + Comments) / Views × 100. Some calculations use subscribers instead of views. Typical YouTube ER: 3-5% is average, 5-8% is good, 8%+ is excellent. YouTube ER is often lower because views include casual viewers, not just subscribers.

Question 5

Why is my engagement rate dropping?

Accepted Answer

Common reasons for declining ER: algorithm changes, posting inconsistently, content becoming repetitive, audience fatigue, fake/inactive followers, wrong posting times, lack of interaction with followers, or not adapting to new platform features (Reels, Stories, etc.). Track metrics weekly to identify causes.

Question 6

Do all engagements count equally?

Accepted Answer

Not all engagements have the same value. Comments and shares indicate higher engagement quality than likes. Saves on Instagram signal valuable content to the algorithm. Video completion rate matters on TikTok/YouTube. Calculate overall ER but also track individual metrics for deeper insights.

Question 7

How often should I calculate engagement rate?

Accepted Answer

Calculate ER weekly for active accounts or monthly for casual users. Take average of last 10-20 posts for accurate ER, not just one viral or low-performing post. Track over time to identify trends, seasonal changes, and content performance patterns.

Question 8

What's the difference between ER by followers vs ER by reach?

Accepted Answer

ER by followers = Engagements / Total Followers. ER by reach = Engagements / Actual Reach (people who saw the post). ER by reach is often higher and more accurate for accounts with many inactive followers. Use ER by followers for benchmark comparisons since reach data is private.

Question 9

Is engagement rate more important than follower count?

Accepted Answer

Yes! Brands and marketers now prioritize engagement rate over follower count. An engaged audience of 5K is more valuable than 100K inactive followers. High ER indicates authentic influence, better ROI for sponsorships, and higher conversion rates. Focus on ER for long-term success.

Question 10

How can I improve my engagement rate?

Accepted Answer

Boost ER by: posting consistently (1-2x daily), responding to comments quickly, using trending audio/hashtags, creating shareable/saveable content, posting when your audience is online, asking questions in captions, running polls/Q&As, collaborating with others, and removing fake followers. Quality content + community building = higher ER.

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