Influencer Rate Calculator
Calculate how much to charge for sponsored posts on Instagram, TikTok and YouTube. Get accurate pricing based on followers, engagement rate, and industry standards.
ER-Based Pricing
Industry Standards
Instant Results
Your total follower count
Calculate your ER using our Engagement Calculator
Enter your follower count and engagement rate to calculate your rates
How It Works
Calculate your influencer rates in three simple steps
Enter Follower Count
Input your current follower count across the platform you want to calculate rates for. The calculator uses this as the base for your pricing.
Select Platform and Niche
Choose your primary platform (Instagram, TikTok, YouTube, etc.) and content niche so the calculator can apply industry-specific rate multipliers.
Get Your Rate Range
Receive a detailed rate breakdown for different content types — feed posts, stories, reels, and packages — based on current industry standards.
Influencer Pricing Tips
Expert strategies to price your content and negotiate better brand deals
Engagement Rate Matters More Than Followers
A 10K account with 10% engagement rate can charge more than a 100K account with 1% ER. Brands value authentic engagement over vanity metrics because engaged audiences convert into sales.
Calculate your engagement rate before negotiating any deal. Divide total interactions (likes + comments + shares) by your follower count and multiply by 100. Anything above 3% puts you in a strong negotiating position.
Pro Tip: Use our engagement rate calculator to know your exact ER before any brand negotiation. A verified ER screenshot in your media kit adds instant credibility.
Different Content Types = Different Rates
Instagram Story: 50% of feed post rate. Reel: 100-150% of feed post. Carousel: 100-120%. TikTok video: similar to Instagram Reel. Exclusive content, usage rights, and whitelisting cost 20-50% extra.
Always price each deliverable separately in your proposals. Brands appreciate transparent pricing, and it prevents scope creep. If a brand wants a Reel plus three Stories plus a feed post, each item should have its own line item.
Don't Sell Yourself Short
70% of micro-influencers undercharge for sponsored content. If a brand approaches you, they already see value in your audience. Start with your calculated rate, then negotiate from there.
Never accept 'exposure' or free products alone for accounts with 5K+ engaged followers. Your content creation time, editing skills, and audience access have real monetary value. Free products can supplement a paid deal, but should not replace payment.
Pro Tip: When a brand offers less than your rate, counter with a reduced deliverable package instead of lowering your price. This protects your rate for future deals.
Usage Rights Are Extra
If brands want to use your content in their ads, website, or social media beyond your post, charge 50-100% extra. Unlimited usage rights should cost 100-200% more than the base rate.
Always specify license duration (3 months, 6 months, 1 year) in contracts. Open-ended usage rights without a time limit should command the highest premium since the brand benefits indefinitely from your work.
Platform Rates Vary Significantly
Instagram posts typically command the highest rates for static content. TikTok rates are rising fast due to its reach potential. YouTube integration videos pay 2-3x more than Instagram due to longer content and better SEO longevity.
Twitter and LinkedIn rates are lower individually but growing as brands discover their B2B and thought-leadership value. Multi-platform packages can be discounted 10-15%, which incentivizes brands to book larger deals.
Build a Professional Rate Card
Create a rate card listing prices for posts, stories, reels, and packages. Update it every 3-6 months as your audience grows. Include add-ons like usage rights, exclusivity periods, and rush fees.
A professional rate card signals to brands that you take your business seriously. Include your engagement rate, audience demographics, and past brand partnerships to justify your pricing.
Pro Tip: Send your rate card proactively when brands inquire. Creators who present pricing confidently close deals faster and at higher rates than those who ask 'What's your budget?'
Why Use Our Rate Calculator?
See how our calculator compares to researching rates on your own
| Feature | Our Calculator | Manual Research | Other Tools |
|---|---|---|---|
| Engagement-based pricing | Paid only | ||
| Platform-specific rates | 5 platforms | Self-research | 1-2 platforms |
| Niche multipliers | |||
| Content type breakdowns | Posts, Stories, Reels | Estimate only | Generic |
| Industry benchmarks included | Paid only | ||
| No account required | |||
| Always free |
Frequently Asked Questions
Everything you need to know
How much should I charge for a sponsored post?
General formula: $10 per 1,000 followers for micro-influencers (1K-100K). Adjust based on engagement rate: multiply by 0.5 for low ER (<1%), 1.0 for average (1-3%), 1.5 for good (3-6%), 2.0+ for excellent (6%+). Example: 50K followers, 5% ER = 50 × $10 × 1.5 = $750 per post. Our calculator does this automatically.
What's the difference between nano, micro, and macro influencers pricing?
Nano (1K-10K): $10-100 per post. Micro (10K-100K): $100-1,000 per post. Mid-tier (100K-500K): $1,000-5,000. Macro (500K-1M): $5,000-10,000. Mega (1M+): $10,000+. Nano/micro often have better engagement rates, so brands may pay similar CPM (cost per 1,000 followers) for smaller accounts.
How do I calculate my influencer rate?
Basic formula: (Followers / 1,000) × $10 × Engagement Multiplier. Engagement Multiplier: 0.5 for <1% ER, 1.0 for 1-3%, 1.5 for 3-6%, 2.0 for 6-10%, 2.5+ for 10%+. Add premiums for niche expertise (+20-50%), high-income audience (+30-100%), or specialized skills like photography (+20-40%).
Should I charge for Instagram Stories?
Yes! Instagram Stories should be 40-60% of your feed post rate since they disappear after 24 hours and have lower engagement. However, Stories have high view-through rates and authentic feel. Brands often request Stories as add-ons to feed posts. Package deals (1 post + 3 stories) are common.
How much more should I charge for TikTok vs Instagram?
TikTok rates are currently similar to Instagram Reels, sometimes 10-20% lower for smaller accounts. However, TikTok's higher engagement and viral potential can justify equal or higher rates. YouTube typically commands 2-3x Instagram rates due to longer content and better SEO longevity.