Q: What's the difference between nano, micro, and macro influencers pricing?

Nano (1K-10K): $10-100 per post. Micro (10K-100K): $100-1,000 per post. Mid-tier (100K-500K): $1,000-5,000. Macro (500K-1M): $5,000-10,000. Mega (1M+): $10,000+. Nano/micro often have better engagement rates, so brands may pay similar CPM (cost per 1,000 followers) for smaller accounts.

Q: How do I calculate my influencer rate?

Basic formula: (Followers / 1,000) × $10 × Engagement Multiplier. Engagement Multiplier: 0.5 for <1% ER, 1.0 for 1-3%, 1.5 for 3-6%, 2.0 for 6-10%, 2.5+ for 10%+. Add premiums for niche expertise (+20-50%), high-income audience (+30-100%), or specialized skills like photography (+20-40%).

Q: Should I charge for Instagram Stories?

Yes! Instagram Stories should be 40-60% of your feed post rate since they disappear after 24 hours and have lower engagement. However, Stories have high view-through rates and authentic feel. Brands often request Stories as add-ons to feed posts. Package deals (1 post + 3 stories) are common.

Q: How much more should I charge for TikTok vs Instagram?

TikTok rates are currently similar to Instagram Reels, sometimes 10-20% lower for smaller accounts. However, TikTok's higher engagement and viral potential can justify equal or higher rates. YouTube typically commands 2-3x Instagram rates due to longer content and better SEO longevity.

Q: What if a brand says my rate is too high?

If you're using industry formulas, your rate is fair. Options: negotiate to lower rate if it's a dream brand, offer fewer deliverables (1 post instead of 2), exclude usage rights, or walk away. Don't drop rates more than 20-30%. Consistent undercharging devalues your work and the entire industry.

Q: Should I offer package deals?

Yes! Package pricing encourages bigger deals. Example: 1 post = $500, package of 3 posts = $1,350 (10% discount), 6 posts = $2,400 (20% discount). Multi-platform packages (Instagram + TikTok) can offer 10-15% discount. Packages ensure longer partnerships and steady income.

Q: How often should I update my rates?

Update rates every 10,000-20,000 new followers or every 3-6 months. If your engagement rate improves significantly, raise rates immediately. Seasonal increases (Q4 holiday season, summer) are normal. Always honor quoted rates for ongoing negotiations, but update your public rate card regularly.

Q: Do I charge differently for product-based vs service-based brands?

Your rate should be the same, but negotiation differs. Product brands often offer 'gifting' (free product + lower pay). Only accept this if you're under 5K followers or truly love the product. Service brands (apps, software, courses) typically have higher budgets and better pay cash.

Q: How do I handle barter (product exchange) deals?

Only accept barter if: (1) you're under 5K followers building portfolio, (2) product value equals your cash rate, (3) you genuinely need/want the product. For 10K+ accounts, 80% of deals should be paid. Never do barter for large brands - they have budgets. Barter + partial pay is acceptable for smaller businesses.

Question 1

How much should I charge for a sponsored post?

Accepted Answer

General formula: $10 per 1,000 followers for micro-influencers (1K-100K). Adjust based on engagement rate: multiply by 0.5 for low ER (<1%), 1.0 for average (1-3%), 1.5 for good (3-6%), 2.0+ for excellent (6%+). Example: 50K followers, 5% ER = 50 × $10 × 1.5 = $750 per post. Our calculator does this automatically.

Question 2

What's the difference between nano, micro, and macro influencers pricing?

Accepted Answer

Nano (1K-10K): $10-100 per post. Micro (10K-100K): $100-1,000 per post. Mid-tier (100K-500K): $1,000-5,000. Macro (500K-1M): $5,000-10,000. Mega (1M+): $10,000+. Nano/micro often have better engagement rates, so brands may pay similar CPM (cost per 1,000 followers) for smaller accounts.

Question 3

How do I calculate my influencer rate?

Accepted Answer

Basic formula: (Followers / 1,000) × $10 × Engagement Multiplier. Engagement Multiplier: 0.5 for <1% ER, 1.0 for 1-3%, 1.5 for 3-6%, 2.0 for 6-10%, 2.5+ for 10%+. Add premiums for niche expertise (+20-50%), high-income audience (+30-100%), or specialized skills like photography (+20-40%).

Question 4

Should I charge for Instagram Stories?

Accepted Answer

Yes! Instagram Stories should be 40-60% of your feed post rate since they disappear after 24 hours and have lower engagement. However, Stories have high view-through rates and authentic feel. Brands often request Stories as add-ons to feed posts. Package deals (1 post + 3 stories) are common.

Question 5

How much more should I charge for TikTok vs Instagram?

Accepted Answer

TikTok rates are currently similar to Instagram Reels, sometimes 10-20% lower for smaller accounts. However, TikTok's higher engagement and viral potential can justify equal or higher rates. YouTube typically commands 2-3x Instagram rates due to longer content and better SEO longevity.

Question 6

What if a brand says my rate is too high?

Accepted Answer

If you're using industry formulas, your rate is fair. Options: negotiate to lower rate if it's a dream brand, offer fewer deliverables (1 post instead of 2), exclude usage rights, or walk away. Don't drop rates more than 20-30%. Consistent undercharging devalues your work and the entire industry.

Question 7

Should I offer package deals?

Accepted Answer

Yes! Package pricing encourages bigger deals. Example: 1 post = $500, package of 3 posts = $1,350 (10% discount), 6 posts = $2,400 (20% discount). Multi-platform packages (Instagram + TikTok) can offer 10-15% discount. Packages ensure longer partnerships and steady income.

Question 8

How often should I update my rates?

Accepted Answer

Update rates every 10,000-20,000 new followers or every 3-6 months. If your engagement rate improves significantly, raise rates immediately. Seasonal increases (Q4 holiday season, summer) are normal. Always honor quoted rates for ongoing negotiations, but update your public rate card regularly.

Question 9

Do I charge differently for product-based vs service-based brands?

Accepted Answer

Your rate should be the same, but negotiation differs. Product brands often offer 'gifting' (free product + lower pay). Only accept this if you're under 5K followers or truly love the product. Service brands (apps, software, courses) typically have higher budgets and better pay cash.

Question 10

How do I handle barter (product exchange) deals?

Accepted Answer

Only accept barter if: (1) you're under 5K followers building portfolio, (2) product value equals your cash rate, (3) you genuinely need/want the product. For 10K+ accounts, 80% of deals should be paid. Never do barter for large brands - they have budgets. Barter + partial pay is acceptable for smaller businesses.

Free Influencer Rate Calculator

Engagement Rate Calculator

Caption Generator

Hashtag Generator

See It In Action

Frequently Asked Questions